[BC] HD and content

[Goran Tomas]

--- At 17.10.2005.b 16:26, Rich Wood wrote: ---
>There is a minor glitch in this. Many advertisers (local ones) have 
>time sensitive commercials. If a large portion of a station's 
>audience doesn't hear them in real time, they're useless or they 
>bring customers in after the sale is over. If a station strips out 
>commercials, a large portion won't hear anyone's spots. That also 
>brings us into the Tivo/Podcast problem of zapping spots. It's not 
>advertiser friendly and product placement doesn't work well in radio.
>
>The solution to zapping is to run spots shorter than the zap time, 
>so it's not worthwhile to zap. To keep revenue the number of short 
>spots will have to increase over what we have now.

There are other solutions... What they did on BBC with Listen Again 
is create their own player which streams you the show. There are only 
three buttons on it: play/pause, skip 5 min, skip 15 minutes. If you 
want to hear the whole show (and I guess you want if you clicked on 
it) you'll have to listen all the commercials that are within the 
show. You could skip them, but then you'll miss a part of the show as well ;-)

http://www.bbc.co.uk/radio1/listen/


Regards,
Goran Tomas