[BC] HD Radio -- Folks we have to get it right!

[Robert Meuser]

Rich:

I don't think it is about Arbitron or traditional program models. This 
is digital delivery for cash in the front door or special services for a 
subscriber fee. I did not say anything about fragmenting the existing 
program model. You're telling me that if HIndus have their own channel 
(that they pay cash for) it will suddenly cause arbitron to crumble? 
This is not about quality, there are a lot of analog stations now that 
would sound better in less than 64 K.

R


Rich Wood wrote:

> That reminds me of Public Service. Why would we want to do that? 
> Seriously, that brings us back to the early FM stereo days where the 
> main channel suffered crosstalk from the SCA. Instead of one awesomely 
> incredible 96Kbps signal that blows analog away we'd be sacrificing 
> "CD Quality" for something that's going to make the ratings slivers 
> even smaller.
>
> Let's say every station signs on with the Arbitron Peoplemeter. Every 
> channel. At that point you could be #1 in New York with a .9 share. 
> ARB would have to add several decimal places to rate everyone. A .3487 
> share would be reportable. Of course, those corresponding tiny shares 
> translate to fewer listeners for each.
>
> No one has answered my question about the constant complaints of FM 
> Docket 80-90. How is adding thousands of additional channels any 
> different? Also, having to fill thousands of channels 24/7 for little 
> return we'll be taking programmers who will supply unique, lifesaving 
> main channel programming away from attending to the big moneymaker.
>
> Are you being swayed to radio? For someone who's convinced it's dead 
> you have ideas to make it undead. I'll have to buy mirrors, wooden 
> stakes and crucifxes.
>
> Rich
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
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