[BC] HD Radio -- Folks we have to get it right!

[Robert Meuser]

Rich:

Given enough receivers, you could easily sell a 24 kbs channel to one of 
many ethnic groups for more than a subcarrier now pulls. That is one of 
the big things I see for the technology. I is just sad that Ibiquity did 
not make a similar provision for the AM version. I can think of so many 
things that can be done with secondary channels that is not necessarily 
traditional radio that a cluster at the full FCC limit would not 
collectively have enough channels to do it all.

R


Rich Wood wrote:

> ------ At 02:30 PM 10/16/2005, Robert Meuser wrote: -------
>
>> To date some of the additional programming has come cheaply. One 
>> station has a commercial free version of itself thanks to some 
>> cleaver computer tricks  another has an all traffic and weather that 
>> comes from exisiting resources. Any large company already has most of 
>> the resources in place to add content at near zero cost.
>
>
> We don't need cheap programming. We don't need non-commercial versions 
> of what we've got. Let's fast forward a couple of decades when it's 
> all digital or completely dead. As an advertiser what reason would I 
> have to buy a station that had a non-commercial counterpart?
>
> In the early 70s when "More Music, Less Talk" reared its ugly head, 
> Boston ad agencies let it be known they would not buy stations that 
> disparaged commercials. They weren't even thrilled at Easy listening 
> stations that had commercial free hours. It was almost an instant cure 
> for stations that badmouthed spot. AT WJIB(FM) we called them "Total 
> Music Hours."
>
> As I've REPEATED to the point of HARPING I'm considering secondary 
> channels as revenue-producing REAL radio stations. Mark Mays wants 
> more stations. Here they are. Far more than he ever dreamed of without 
> having to spend precious millions on antiquated facilities. If it 
> doesn't generate revenue it's cannibalizing your main channel
>
> Rich
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
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