NOT....Re: [BC] Clear Channel Wants More?

[khcs@juno.com]

Willie wrote:

>When I scan my FM dial (which contains about 50 listenable stations) and I 
find more than 20 of them doing "top 40", it's time for something, 
somewhere, to 
change. It's actually rather easy to scan up and down the dial and keep 
hearing the same song, consecutively, on different stations, many times.

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That's what happens when stations program TO a format, instead of programming FOR listeners.  What I mean is:  a station decides "we're going Adult-Contemporary."  Thus, they broadcast a bunch of songs from a list called a "chart."  Instead of _following_ the chart, they should be _defining_ it, by finding out what their audience niche wants to hear, playing those songs, and reporting to R&R or whoever.  There may be some overlap with other stations, but, hopefully, they will also be airing songs that other stations don't.  Thus they will establish their own individuality instead of sounding like half of the other stations on the air.


Glen Kippel
KHCS
Palm Desert, CA