[BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers

[Ernie Belanger]

The bigger question is this. What can radio learn from this?

Basically "Its the programming" stupid!

I think this really crystalizes the comments we have all made for a long 
time in  this and other news groups.

Radio can learn that Radio doesn't need digital anything to remain a viable 
and competative medium. All Radio needs is to turn back the pages of the 
play book and once again begin to provide positive, creative programming of 
quality that  doesn't run the airwaves through the sewer and that brings and 
holds an audiences attention.

It looks like the aging population  want no part of supporting anything that 
has to do with Stern regardless of what other programming is being offered. 
I bet they didn't listen to stations that had him on and I bet they all have 
cable even though they might not get Spice or the other Blue networks.

I don't think its consumer ignorance as much as it is a choice not  to 
support something that supports garbage programming.

Ernie




----- Original Message ----- 
From: "Jerry Mathis" <thebeaver32 at hotmail.com>

> This whole thing shows the ignorance on the part of the public, and why > 
> censors are having a field day.
>
> If you don't want to listen to something, TURN IT OFF!! Or CHANGE THE 
> CHANNEL!
>
> For crying out loud.
>
>
>
> Jerry Mathis
> Clear Channel Radio, Tupelo & Meridian MS
>
>
>
>
>>From: "BOB MATZNER" <bobmatz at att.net>
>>Reply-To: Broadcast Radio Mailing List <broadcast at radiolists.net>
>>To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
>>Subject: RE: [BC] Inside Line: Howard Stern "Sirius"-ly turns off 
>>Customers
>>Date: Fri, 13 May 2005 18:54:50 -0400
>>
>>Question:
>>
>>Did these people understand that Howard is not the ONLY program on Sirius?
>>It's a big dial with lots of choices.  I don't care for Stern 
>>either....he's
>>repetitive and boring...so I don't listen to him.  FWIW wife & I are NPR
>>junkies, anyway.
>>
>>Bob Matzner, K1IHY
>>M/Y Seaview
>>Bohicket Marina
>>Johns Island/Kiawah, SC
>>
>>-----Original Message-----
>>From: broadcast-bounces at radiolists.net
>>[mailto:broadcast-bounces at radiolists.net]On Behalf Of
>>JYRussell at academicplanet.com
>>Sent: Friday, May 13, 2005 9:46 PM
>>To: Broadcast at radiolists.net
>>Subject: [BC] Inside Line: Howard Stern "Sirius"-ly turns off Customers
>>
>>
>>Howard Stern "Sirius"-ly Turns Off Hyundai Customers
>>Date Posted 05-11-2005
>>
>>SAN FRANCISCO - A surprising number of Hyundai customers have told the
>>Korean manufacturer they didn't want Sirius Satellite Radio installed in
>>their vehicles because they didn't want to listen to Howard Stern.
>>
>>Stern is the so-called "shock jock" whose syndicated morning radio program
>>is filled with sex discussions. He will broadcast on Sirius Monday through
>>Friday from 6 a.m. to 10 a.m. beginning in January 2006.
>>
>>Hyundai recently surveyed 300 to 400 customers as it was deciding whether 
>>to
>>install XM or Sirius Satellite Radio in its vehicles. Hyundai decided to 
>>go
>>with XM as it rolls out a fall program that offers 90 days of satellite
>>radio programming for free with its new models, starting with the Santa Fe
>>SUV, and the Sonata and Azera sedans.
>>
>>John Krafcik, Hyundai vice president of product development and strategic
>>planning, told Inside Line that executives were stunned by the number of
>>"unprompted write-ins" on the survey that said customers were "not
>>comfortable with programming from Stern."
>>
>>Other automakers, however, say they prefer Sirius.
>>
>>Dave Larson, Mercedes-Benz M-Class product manager, told Inside Line
>>DaimlerChrysler chose Sirius because the brand "has positioned itself as 
>>the
>>premium provider - it fits more with our brand."
>>
>>What this means to you: A substantial difference between the XM and Sirius
>>services has finally emerged. Will automakers really lose customers for
>>offering one over the other?
>>
>>  http://www.edmunds.com/insideline/do/News/articleId=105622
>>
>>Jason
>>
>>
>>
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>
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