[BC] Satellite Radio

Mike McCarthy mre
Tue Jul 5 14:18:22 CDT 2005


Tell that to a station owner who instead of simply installing a new TX 
needs to move within a LARGE office building to larger space which can 
handle the TX's, HVAC, and dummy loads needed.  Instead of it being a 
$100K project, they start at $300K and quickly go up from there.

I do agree that relatively speaking, the largest of stations can 
absorb the cost more seemlessly than smaller station.  Some stations, 
the cost to install this gear will exceed the revenue for a year.

MM

> 
> The cost of generating the HD signal in large markets is so small it 
will
> not be noticed in station budgets... another reason why the larger 
markets
> go first. 




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