[EAS] Tweet by Jon Levine on Twitter

[Sean Donelan]

On Thu, 30 May 2019, Kenneth Otto wrote:
> Interrupting "The Bachelorette" was probably one of the best things 
> they could have done to boost the drama for that show.

Program Director: Which got better Nielsen ratings? Bachelorette vs. 
Weather?

Most Digital TV stations have multiple programming digital subchannels. In 
the early days of DTV, during breaking news some network affiliates would 
swap programming on its subchannels.  They would move network programming, 
usually a live sporting event, to subchannel .2 or .3 during breaking 
local news/weather events. Or vice-versa, DTV stations would put a banner 
on the .1 subchannel pointing viewers to continuing weather coverage on 
one of the other subchannels.

DTV stations don't seem to do that anymore. I'm guessing new subchannel 
leases or subchannel affiliate agreements don't allow that now.