[EAS] Pizza Pizza Alert

[Ed Czarnecki]

I doesn't matter how a broadcaster interprets the rationale of the FCC.
What matters was the FCC rather clear advisory - any simulation of EAS tones
that is not a test or actual alert is prohibited.  

Context and intent are going to be key here when judging whether certain
sounds are intended to mimic EAS.  Fake EAS tones underlying audio is not
going to cut it.  Someone might think there was a real EAS message being
overlaid with programming audio.  So, the creator of that spot was getting
cute.

Especially if an ad tries to get "cute" or inventive.  I would not want to
be in a position of trying to back in a rationalization that for example,
"well, we thought an objective viewer would know these were not EAS tones."
If you need to make that argument before the FCC, you've already headed down
the wrong path.

Now, don't get me started on fake police/fire sirens starting off a
commercial spot on radio.  Darn near swerved off the road thinking it was an
actual emergency vehicle blooping me. 

-----Original Message-----
From: EAS [mailto:eas-bounces at radiolists.net] On Behalf Of Dave Kline

Agreed Sid.

It is an academic discussion at this point.
I am not advocating that anyone try to parse out where the attention signal
stops being an attention signal and make an air/not air decision based on
that.