[EAS] Cell Phone Warning Failure

[Mike McCarthy]

Which is also a false sense and bad assumption on short fuse high impact
events which require an immediate reaction. Such as a flash flood,
tornado, tsunami, avalanche, evacuation immediate, et al.

This a fly in the ointment of total population assessment. And
particularly complicated in very diverse metros where there maybe 20 or
more distinct languages spoken as a first language. But those languages
together comprise a significant portion of the overall population.

MM

On Thu, June 29, 2017 11:57 am, Botterell, Arthur at CalOES wrote:
> Yes, fostering an appreciation of the total target population is a good
> idea, especially as we're always counting on word-of-mouth (including
> social media) and pass-along by the direct recipients to flesh out
> propagation within the target community.  That indirect "fan out"
> audience is especially important in non-English speaking communities,
> where we tend to rely heavily on the kids and community leaders to spread