[EAS] SoCal Alerts Missed 54% Of Target Calls During [Sonoma County] Wildfires

[Ed Czarnecki]

Semantics are indeed a problem.  

"EAS" is misused to mean everthing from real EAS, to news crawls, to WEA to
SMS alerts from private services.

And for that matter ...

"Alerts" is misused to cover everything from a true "alert", to "public
information", to "breaking news."

Many emergency managers want to use "alerting" tools as "public information"
instruments.  Hence the expansion of WEA capabilities, and the drive of EAS
into blue alerts.

-----Original Message-----
From: EAS [mailto:eas-bounces at radiolists.net] On Behalf Of Mike McCarthy
County] Wildfires

FWIW, I chided them using EAS in the headline when the story didn't contain
anything relevant to EAS.

But this certinalt points to a bigger matter: EAS has an image problem. 
It's conveniently used as a broad brush name to public alerting in general