[EAS] EAS AND MONEY

[Bill Ruck]

My less than 2 cent's worth.

I have been involved with non-commercial broadcasting since 
1969.  Now on the board of a new LPFM.

On too many occasions I've had to confront staff mind-set that 
"non-commercial" broadcasting doesn't need cash flow.  It does.  You 
have to pay for rent, pay for power, pay for telephone, pay for new 
and replacement equipment, etc.

When the FCC, in its infinitely perfect Beltway mind-set, makes new 
rules we have to comply with them.  If the new rules require new 
equipment (like the conversion from EBS to EAS) then we ALL have to 
purchase that equipment.

If a station's management is that tight that it does not have the 
cash to purchase the newly mandated equipment then it has major 
problems in general.

I must point out a manager's desk sign that was issued by Susquehanna 
Radio.  It stated "You don't have an expense problem, you have a 
revenue problem".

Bill Ruck
Curmudgeon
San Francisco