[EAS] Identifying the Test on air

[Dave Kline]

One the one hand you can treat an EAS pre-announcement, of the types  
described in this thread, as a PSA.
PSA's usually only run in a space where a commercial, or underwriting  
announcement hasn't been sold.
If your spot time is all booked up you don't want to drop a spot to  
run the announcement, if not, no big deal.
When asked by my station about this I advise:
The pre-announcement is not required.
The pre-announcement takes as long if not longer than the actual  
length of an RWT.
This is a programming choice and not a function of engineering.
As long as the RWT is done properly, the rest is up to programming.

As far as forgetting what the "BRAPPPS" are for, its like I used to  
tell my Dad.
In his advanced years, he would complain that he didn't understand  
this commercial or that commercial and would get a bit upset about it.
I'd just tell him... "Dad, if you don't get the commercial, then  
whatever they are selling is probably nothing you'd be interested in  
anyway."

Dave
************************************************
Dave Kline   UNO-TV / KVNO
University of Nebraska at Omaha
6001 Dodge St. Omaha, NE  68182  CPACS 200
************************************************

On Jun 14, 2011, at 10:47 AM, Lowell Kiesow wrote:

> Most stations in this market use a brief introduction before running
> the RWT headers.  I find it rather surprising that it might not be
> done everywhere.  I know the FCC doesn't care, but it just seems like
> good programming to explain the funny noises coming from the radio.
>
> The SECC wrote a script that is used in the aural message of every  
> RMT:
>
> "This is (name of agency) conducting a test of the Emergency Alert
> System. In the event of an emergency, this system would bring you
> important information. The following tones will conclude this test."
>
>         Lowell Kiesow, Chief Engineer
>         KPLU 88.5, KVIX 89.3, KPLI 90.1
>         www.kplu.org  www.jazz24.org
>
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