[EAS] Cable TV Problems
Alan Kline
broadcast at snugglebunny.us
Thu Dec 1 15:27:52 CST 2011
Sure I would, and that's my argument *against* force-tuning. If
someone's already on a local channel that does news and weather
coverage, let them stay there. Use crawls to inform viewers watching the
other cable networks, and let them choose where to get their information.
I can't see that a rotation would work, either. Again, we run into the
issue of "who gets the first turn?" Do we do it in 1-month, 6-month,
12-month increments? I just see too many land mines to make it work, and
the time spent letting management bicker about it is time wasted in
building an effective system. And allowing any kind of commercial
consideration to enter into EAS planning works against the concept of
EAS as a neutral information and warning source.
ak
On 12/1/2011 2:57 PM, Barry Mishkind wrote:
> If the goal is to inform viewers, would you
> not rather *someone* be visible than the
> EAS slate?
>
> Perhaps a rotation could be set up, with
> each local news station getting a turn?
>
> I'm just wondering if there is a way to
> solve the problem better ... at least
> until new tech comes on line.
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