[BC] Commercial Creativity

[Ira Wilner]

If tastefully done they can be humorous and endearing.  It makes the company
or the owner look like a trustworthy family man.  If poorly done, I'd agree
that they look like an amateurish attempt at a commercial.  In one example
of creative advertising, the jingle lyrics included, "we all poop."  It was
for a septic tank service company.  They so liked the jingle they printed
the slogan on their tank trucks.

--Ira

 From: Bob Groome

My pet peeve: children in commercials huxing cars, pest control, roofing or
about anything. Guess the business owner likes their kids on TV, or they
don't have to pay them like a real talent. I don't consider any company who
uses this practice.