[BC] Commercial Creativity

Len lcwatson at earthlink.net
Fri Jul 4 10:18:21 CDT 2014


"And another thing, Vonnegut..." (- Rodney Dangerfield, Back to School)

On 7/3/2014 6:14 PM, broadcast-request at radiolists.net wrote:

>Mildly ( minorly ? ) entertaining, but very clear about what it's for,
> no 60 seconds where 59 are some lawyer spewing disclaimers,
> no hard sell, no minute details or how to use it.

When does English become gibberish?  Said another way, how much can you speed up a disclaimer before it's no longer understandable?  Who decides?

I vented about it awhile back...   http://scopefocus.blogspot.com/2014/06/whos-gonna-be-first-to-sue.html    but haven't found a clear answer.

Happy 4th.

Len Watson



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