[BC] Commercial creativity....

[Mike McCarthy]

Many folks these days don't "watch" TV as much as they do listen. 
Particularly news, weather, and sports.  Watching is a really passive 
activity.  Listening can occur in many differing scenarios, some rather 
active.  So to a point, I would agree with Roy.  But both need to 
compliment each other.  Otherwise, the message is incomplete.

Case in point, creating a radio format of CNN Headline News.  It didn't 
work....because everything relied so heavily on the video that a 
listener could not visualize the content.  Terrible idea....

MM

On 7/3/2014 7:17 PM, Larry Fuss wrote:
>> I typically punch the Mute button and seems as if more and more TV spots
> rely on the sound to carry the message.   Not the right thing to do, in my
> opinion.
>
> I believe it was Roy Williams ("The Wizard of Ads") who said that the audio
> portion of a TV spot was the most important part.