[BC] Commercial creativity....

[Jim Tonne]

Another situation similar to what Don wrote about is a spot that,
by only watching, you cannot tell who is advertising whatever it
is.

I typically punch the Mute button and seems as if more and more
TV spots rely on the sound to carry the message.   Not the right
thing to do, in my opinion.

- JimT

On 7/3/2014 1:10 PM, donroden at hiwaay.net wrote:
> My wife and I were watching TV ( a rarity since I retired from Full-time TV )
> and we saw a commercial that neither of us know what was being
> advertised .....
>