[BC] Commercial creativity....

[Cowboy]

On Thursday 03 July 2014 12:41:05 pm Clark Novak wrote:
> That was a great spot! But those 3:00 spots were not the norm by any means.

 OK, then try this short version of a longer ad....

 https://www.youtube.com/watch?v=q_ikQNHfQ2c

 Do note that it's exactly what we're all saying, yet not seeing today.
 Mildly ( minorly ? ) entertaining, but very clear about what it's for,
 no 60 seconds where 59 are some lawyer spewing disclaimers,
 no hard sell, no minute details or how to use it.
 Just make the customer aware, so that when he feels a need, or
 curiosity....
 The longer version did educate a bit, but this short version was
 merely to generate awareness and curiosity in a non-offensive way.

 As such, it's the *only* other commercial that pops to mind
 whenever I ponder my mis-spent youth.
 In fact, it's one of very few memories of my youth that survive at all !
 ( the Mustang spot was the other )
 Maybe it's me.

-- 
Cowboy