[BC] Commercial creativity....

[Mike McCarthy]

Most marketeers have researched satutation schedules and they tend to
work.  Particularly on specific campaigns.

Now, Entercom has started a new "less is more" approach by limiting their
hourly spot load to 6 minutes and 2 minutes per break. Something our
stations did when we were NINE-FM. It increases the value of the spots by
getting rid of the marathon stop sets where most messages are lost in the
clutter.

MM

On Thu, July 3, 2014 9:50 am, Dale Adkins wrote:
> Today the norm is to run the same 30-second spot six times an hour
> to browbeat the audience into action.  Mostly because we have let the ad
> agencies dictate schedules for maximum "exposures". Have we forgotten that
> the mission is to sell product for the client? DA