[BC] Commercial creativity....

[Dale Adkins]

Today the norm is to run the same 30-second spot six times an hour
to browbeat the audience into action.  Mostly because we have let the
ad agencies dictate schedules for maximum "exposures".
Have we forgotten that the mission is to sell product for the client?
DA

----- Original Message ----- From: "Cowboy" <curt at cwf1.com>

>Today, we have 30 and 60 second spots.
>Sell, sell, sell, sell....
>In your face !
>In your face !
>Not enjoyable.