[BC] NOTICE OF PROPOSED RULE MAKING - Revitalization of the AM Radio Service

Robertm robertm at nyc.rr.com
Fri Nov 1 09:44:19 CDT 2013


That may have been true 40 years ago but time buying is much more sophisticated now. The buyers have real metrics and rarely buy one station. It is not so much about how big one station is but more about how many stations can be bundled into a buy. 


> On Nov 1, 2013, at 10:19 AM, "James B. Potter" <jpotter at jpotter.com> wrote:
> 
> Effective nighttime long-distance operation of high-powered AM
> stations is an anachronism; a delusional fantasy of GMs and PDs who imagine
> near-national overnight coverage to aggrandize their billing rates and
> exaggerate claims to audience share. There is no need to enhance their



More information about the Broadcast mailing list