[BC] Streaming

[Bill Jacobs/WRDV]

 "Gary Peterson" <kzerocx at rap.midco.net> wrote:

>>I've wondered the same thing regarding streaming. When the IP addresses
>>> of most of the listeners are obviously in other states or countries,
>>> what is the benefit to our local advertisers?

 For a signal-challenged non-com, every additional listener means an additional possible donation.

 We actually got a $15.00 postal money order from New Zealand a couple of years ago, from someone who was probablylistening on the internet.  We couldn't cash it, because the fees to do so were more than the face amount, but it proved that people far beyond our FM coverage area actually listen to our stream.  Yes, we have location-based tracking stats, but nothing proves the point like a donation.

Bill Jacobs
WRDV, Warminster, PA