[BC] Uselessness of HD

[Gary Peterson]

I've wondered the same thing regarding streaming.
When the IP addresses of most of the listeners are
obviously in other states or countries, what is
the benefit to our local advertisers?  The radio
stations have to pay Sound Exchange and the other
licensing organizations for those listening.  A
distant listener isn't likely to drive a thousand
miles to buy a recliner from our local furniture
store.  Where is the ROI?  And, we're pulling
potential listeners away from their own local
stations.  Please enlighten me as to how this
benefits local radio.

Gary

"I'm just wondering what's the point?  This is
clearly an expense, not only in building an HD
facility, but man-hours in programming, royalty
fees, and maintenance... why are these channels
here if they generate no revenue and diminish the
real station's listenership? Mike Vanhooser"