[BC] Kahn and Greene

[Dana Puopolo]

The problem with AM began in the early/mid 1970s.

AM did nothing and watched its audience deteriorate by 5% a year - then after
15 years acted surprised when they had lost 75% of their audience. 

Today the total AM share is about 15% - for a medium that has more stations
then FM no less.

Now FM is about to have the same thing happen to it...

-D

From: "James B. Potter" <jpotter at jpotter.com>

>It's like Talk moving from AM to FM (mostly simulcasts) with the same
whiney old geezers and heavy clutter expecting to attract young listeners.
It's not going to happen. Look at recent numbers. You'll see that NPR is
attracting younger listeners with content they find much more interesting.
Note that they describe NPR as "not radio."

"We has found the enemy and they is us."  

-- Pogo by Walt Kelly. I remember reading that particular strip, and wish I
had cut it out and saved it.