[BC] Kahn and Greene
Rich Wood
richbwood at yahoo.com
Sat Jun 23 15:50:10 CDT 2012
------ At 03:31 PM 6/23/2012, Dana Puopolo wrote: -------
>Is Leonard 100% responsible for the decline of music on AM? No - but he did
>contribute to it.
We seriously part company on that one. You could have added all kinds
of shiny dumflodgets to try and save AM radio. Unless AM music
formats dropped the punishing spot loads and promotional clutter
there was never any real hope of it keeping its dominance. Early FM
formats were much less cluttered. Today it's hard to tell the
difference. We have commercial clusters that never seem to end. We
further clutter those clusters with useless, overproduced promos.
It's like Talk moving from AM to FM (mostly simulcasts) with the same
whiney old geezers and heavy clutter expecting to attract young
listeners. It's not going to happen. Look at recent numbers. You'll
see that NPR is attracting younger listeners with content they find
much more interesting. Note that they describe NPR as "not radio."
"We has found the enemy and they is us."
Rich
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