[BC] KROY Story: When Creativity Ruled the Airwaves

[Cowboy]

On Tuesday 12 June 2012 12:44:04 am Glen Kippel wrote:

> Yes, I certainly agree with the article.  KROY was a little 250-watt peanut-whistle,
> but became #1 because they had a balance of creativity and consistency.  

 I can remember decades ago, when a little rocker who's initials were WCUE
 but shall remain nameless, had programming such that it would show
 in the book in places where it could not be heard at all, even on a FIM.

 Those were the days of the Orange Spot promotions, so listeners would stay
 glued to the speaker for the next clue where to look for the orange spot,
 so they would be the first to find it, and win.
 How many today even remember that the soft drink existed ?

 Those were also the days when the black DJ on a major Cleveland rocker,
 called Super Spook on the air, ( yep. It was "legal" then ) would manage to
 "get lost" on his way to work, but he'd manage to find a pay phone and
 call in a description of what he could see from where he was every 10
 or 15 minutes.
 If you found Super Spook, you won some significant amount of cash, so
 it was a promo that worked, and worked well.
 Last I talked to him, he was GM'ing a Christian AM someplace, and now
 an ordained minister. Strange, the twists of life, and the biz.

-- 
Cowboy