[BC] KROY Story: When Creativity Ruled the Airwaves

[Glen Kippel]

On Mon, Jun 11, 2012 at 4:12 PM, Blaine Thompson <irw at well.com> wrote:
>More on this story, here: http://www.sacramentopress.com/headline/69264/KROY_Story_When_Creativity_Ruled_the_Airwaves

>-------------
 
Yes, I certainly agree with the article.  KROY was a little 250-watt peanut-whistle, but became #1 because they had a balance of creativity and consistency.  I know the feeling, being PD/CE down here in the Coachella Valley in the late 1960s, running a little 250-watter MY way and getting 70% of the listening audience.  KFWB, KRLA and KGB posted our weekly Top-40 chart on their wall because they knew that most of what we were playing would be a hit in 5 to 6 weeks there.  I ran a tight ship and insisted that the jocks follow format, but if they had something interesting to say, they could say it.  Just keep it short.  Verbal diarrhea was strictly forbidden.  It worked then, and I believe it could work now.  But now every station seems stamped out with a cookie-cutter.  Pity.