[BC] Music In Commercials

[Mike McCarthy]

United bought the exclusive commercial rights for RiB in the early 80's 
for something like 50 years. If anyone else is using RiB commercially, 
they're not licensed. United does their own production. So the 
performance royalty is moot.

Harris Bank (Part of the Bank of Montreal conglomerate) uses the World 
on String song, but I'm not sure if it's really Sinatra.  It sounds 
really close and the band is tight.  So it could be.  But it would have 
to be a really early recording.

MM

On 2/1/2012 7:18 PM, Tom Spencer wrote:
> However, practical is another issue.  For example, United Airlines used
> Gershwin's "Rhapsody In Blue" behind the entire spot - all :60 seconds
> of the spot, although "RiB" runs just over 16:00.....
>
> And you'd still need to get permission from the copyright holder before
> such an extended use.  Or even a short clip, probably.  There's a bank
> that uses clips from he Sinatra recording of "I've Got The World On A
> String", but just that line; they fade the next line under, and you next
> clearly hear the last line of the first verse...
>