[BC] Small Town Radio

[Craig Bowman]

Good Luck Larry.  Even Droping Kirk's name won't solve this problem.  I 
have heard / told this story so many times.  Finding someone who can do 
two of the three requirements is damn near impossible.  Finding someone 
who can manage, do mornings, and sell is the impossible dream.  The only 
people I ever met who can pull this off have risked everything to buy 
the station which forces you to get off your duff and figure out how to 
make it happen.  Until it is your keister in the sling you really cannot 
know what "whatever it takes" means.  Even offering an equity position 
over time based on revenue successes rarely helps.

I have a really good opportunity to buy a class C in a GREAT Midwest 
town but I have no idea who can run it.  My partner and I each feel like 
two wicks burning without a candle in the middle.

Craig Bowman
Bowman Engineering
Local HDTV, Inc.
989-277-8835

On 2/7/2010 11:03 AM, Larry Fuss wrote:
> Kirk Harnack and I have a small-town radio station in Clarksdale, MS.  It's
> 1kw-U on 1450 and also has a 250-watt FM translator.  It is the heritage
> radio station in the area, on-air in 1944.  Over the years, it has suffered
> not from lack of attention by ownership, but from not having a dedicated
> small-town radio guy at the helm.  I've hired people who were, as they say
> in Texas, "all hat and no cattle."  I need a doer, not a talker.  Someone
> who can make things happen, rather than sitting around waiting on things to
> happen.  Someone who makes sales, not excuses.  Clarksdale is not the garden
> spot of the earth, but it is a city of 21,000 and there's enough ad revenue
> there to be successful.  If you or anyone you know is interested in being
> "Mr. Radio" in a small town, I'm currently looking for such a person to do
> the morning show, sell, and run the show.  The station is fairly well
> equipped for a small town station operation, including new BE-AM1A
> transmitter, Omnia 3 processing and STORQ automation.  Again, I need a
> hands-on "get 'er done" guy whose first love is radio.  Compensation based
> on results with potential future equity position for the right person.
> Please pass this along to anyone you know who may be interested.  The
> station website is www.wroxradio.com.  My contact info is
> larry at larryfuss.com.
>