[BC] The end of small town radio

[Jim Tonne]

Scott:

You are right there in that market and so we all
have to respect what you have done, what you
have seen happen.

>   if they didn't see results out of that remote, 
>  they would never buy a regular ad 

In my opinion then, the remote wasn't done 
right.  Too many of these "remotes" sound like
they are running through a cellphone system.
That in itself is a listener turnoff.  Perhaps then
the remote didn't have "heroin content" - where
the listener  *just has to*  listen in and perhaps
interact.

>  He says word of mouth is the best advertising.

Oops!  Then why have radio at all, in any form?

- JimT