[BC] Wow, I wonder if you feel the same way about AM?
Rich Wood
richwood at pobox.com
Wed Feb 3 12:44:58 CST 2010
------ At 10:23 AM 2/3/2010, Tom Spencer wrote: -------
>Beautiful Music is only "obsolete" because so few stations PLAY it!
>many BM stations had GREAT numbers until some idjit started adding
>garbage to the playlists...
In most major markets the Easy Listening station was often #1. When I
was programming WJIB(FM) everything changed at 10am. WBZ owned the
market in morning drive. From 10am to 7pm we dominated the market. We
were locally programmed at the time. Record companies stopped
recording the stuff and the holy grail of lower demos "demanded"
cover versions of current hits.
We made a lot of money on 8 commercial units an hour. Our audience
bought the high end cars. I guess bubble gum was more profitable. The
format is still viable with some minor tweaks. We just need to
replace the fweaks running the stations with gutsy businesspeople.
Rich
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