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See http://www.essentialsound.com/

----- Original Message ----- 
About 20 years ago, I attended an AES meeting in Philadelphia where one of 
the guest speakers was trying to promote
"premium-audiophile-grade" AC power cords.

The gist of his argument was as follows:

People who buy these products have high discretionary income; therefore, 
They must be of high intelligence to be earning lots of money; therefore,
When they say they hear an improvement in audio quality, they aren't 
kidding! (And if you disagree, it's because you aren't as smart.)