[BC] NPR branded radio

[Jeff Johnson]

There are ways to do pledge drives - begathons - that are not excruciating. 
My station just successfully completed our twice-yearly week+ drive. Our 
cousins downtown - WGUC and WVXU - also completed theirs successfully. The 
three of us have clearly differentiated programming - classical music, 
talk/information, and AAA music. Each has a strong following.

Speaking for my station, WNKU, we retain regular programming with more 
extended breaks for 'pitching'. The great bulk of our programming is music 
with morning and late afternoon magazine shows - morning shaped around 
elements of Morning Edition, and the late afternoon show 'Consider This' an 
amalgam of AAA music, news items and short features. It can be seen how 
these formats can be quite seamlessly morphed temporarily to emphasize the 
urgency of contributing.

I sense generally that our listeners prefer a 50 to 2 ratio of 100% of 
their desired programming to 60-80% of their desired programming. That with 
the added benefit of subtle processing, no screaming and no hate.

Jeff Johnson, CSRE
WNKU

At 09:52 AM 10/22/2009, Rich Wood wrote:

>I spent many years in Talk Radio. It no longer interests me. I can't
>trust its information. The local Talk station is FOX News. I trust
>that even less.
>
>I've come to find blessed silence very appealing.
>
>Rich