[BC] Live, Local...

[wmroradio at bellsouth.net]

Rich,
   Now that client (the car dealer) is using his head. New cars are not selling right now, the adverage family can not afford it, but used vehicles, yes. The client is smart using radio to buy ads selling his used fleet instead of the new, off the showroom fleet.

Scott

--
Scott Bailey
President/General Manager
WMRO-AM, Magic 1560
Gallatin, TN

  
-------------- Original message ----------------------
From: Rich Wood <richwood at pobox.com>
>
> ------ At 05:02 PM 3/28/2009, Tom Spencer wrote: -------
> 
> 
> With a family in the car business I can tell you he advertises his 
> used cars and service because they're his cash cows. Those trade-ins 
> are gold. There isn't much profit in a new car, especially now.
> 
> Rich 
>