[BC] Live, Local...

[Rich Wood]

------ At 05:02 PM 3/28/2009, Tom Spencer wrote: -------

>Here's an example - local car dealer has Ford, Chevy, Honda, and one 
>other I can't recall right now franchises. But about a third of his 
>RADIO ads are for his USED car lots - because he knows not everyone 
>can afford a new car right now. Another dealer is pushing his 
>service department - the old bus still needs tires, batteries, oil 
>changes and lube jobs.

With a family in the car business I can tell you he advertises his 
used cars and service because they're his cash cows. Those trade-ins 
are gold. There isn't much profit in a new car, especially now.

Rich