[BC] Call Letters

[Sid Schweiger]

>>May be silly, but it is real.  If you have spent 15 years branding  
NBC-4, you have a real "New Coke" problem re-branding as NBC-48, but  
still maintaining in the public's mind that NBC-4 and NBC-48 are the  
same thing.

I really think they need to think long term and change their  
branding, but I don't know of any considering it.  I'm sure their  
must be some, but I don't know of any.<<

WBZ-TV/DT in Boston (analog 4, digital 30) stopped using their channel number in any on-air IDs or promotion almost two years ago.  I can't figure out why, since no one I know inside or outside the business refers to any TV station by its call sign or any form of ID other than its channel number, and they are already using virtual channel 4 on their DTV operation.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040