[BC] Re: Making format choices

[Glen Kippel]

On Sun, Feb 1, 2009 at 5:03 AM, Dave Gardiner <DG19075 at aol.com> wrote:

> I'm praying that Willie realizes his dream. I'm betting he would be live
> and local with WPHA. Here in Philly, there is no full power Christian
> music station.  The closest thing we had was WVCH's for mer sister,
> WSJI, which ran SkyLight.     Also, there was WBYN 107.5 Boyertown,
> which is now classic hits Frank FM. The WBYN calls and format went to a
> tiny AM on 1160 in Lehighton, PA.
>
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100% live and local may be hard to support, dollar-wise.  SkyLight isn't
bad, and KHCS did pretty well with it when they were Inspo.  But they moved
to Christian A/C and that wasn't as good a mesh with our demos here (median
is like 48).  If the market can handle A/C, Willie could do live morning
drive and maybe afternoon drive, voice-track middays and run SkyLight
overnights and weekends.  That might work.