[BC] Problems with online radio restrictions

[Broadcast List USER]

That is great news!  I believe that to be one of the worst songs EVER!

I was the DOE for a company who had an oldies station.  The PD was a  
great guy (and still is) and would listen to anyone who could put an  
argument together.  I know, most of the time an engineering type  
talks programming to a PD the PD is being polite.

The company did a lot of research; auditorium research, focus groups  
and "focus groups" (those were for stroking people).  As an aside, he  
hated the way the focus group recordings sounded, but did not want  
obvious mics on the table.  I set him up with some boundary mics, and  
he was as happy as could be.

Some auditorium research was scheduled, and I begged him to include  
that song.  He said it wasn't necessary as it got requested all the  
time.  I suggested that there was a small, very vocal group that  
wanted to hear it, and that we should buy a bunch of (legal)  
cassettes and mail them to the people making the requests -- BUT THAT  
THERE IS A HUGE POPULATION THAT JUST HATES THE SONG!  I explained  
that it even made me change the station.

He stuck it in, and was astounded by the results.  For those who  
liked it, it scored beyond high.  People even wrote in the margins  
how funny, or how much they loved the song.  They made up well less  
than 5%, two or three as I recall, but they did comment!

Then there were a few who rated it low, maybe 20%.

Then there were the vast majority, who mostly rated it as a zero.  AN  
AMAZING NUMBER WROTE IN THE MARGINS THAT EITHER THEY REALLY HATE THE  
SONG OR THAT IT MADE THEM CHANGE THE STATION!

A significant number of those people wrote that they would switch to  
the all Christmas music station, and would return to us when THEY  
played it.

One of the jocks, in particular, was upset that it was pulled.  He  
did an all request two hour segment from 5 to 7 PM where people would  
give a quick traffic report and request a song.  He was great.  He  
kept having to re-record the caller when they requested that song.

The other song like it was "Little Nash Rambler,' by the Playmates.   
"Beep beep (beep beep), Beep beep (beep beep), His horn went beep  
beep beep (beep beep). "  Man, that is just awful.

On Sep 8, 2008, at 3:04 PM, broadcast-request at radiolists.net wrote:

> Message: 3
> From: Scott Todd <stodd at kkms.com>
>
>> radio stations must have a SEPARATE
>> SESAC license, at the SAME rate as the broadcast one (effectively,
>> paying twice for one broadcast of every SESAC-registered song);
>
>
> No more "Grandma Got Run Over by a Reindeer" this Christmas...
> *sigh*
>
> Scott Todd