[BC] faking out the competition

[Mike McCarthy]

It's well known here that Shadow Traffic will plant reports of collisions 
on the expressways to see who is pirating their reports.  I recall at least 
one cease and desist letter going out a number of years ago to a station 
which essentially repeated the reports verbatim a few minutes later on 
another of their stations which wasn't paying for the service.

Also, Howard Stern's people were famous for getting on the air at various 
places and plugging Stern's show.  This is but one reason 30 second  delays 
are more common than 10 second delays....

MM

At 07:45 AM 4/23/2008 -0600, Bill Sepmeier wrote
>My favorite was told by Rick Sklar, who when PD at WINS, called WABC and 
>actually got on the air live in a fake Italian accent and was interviewed 
>as the POPE!  At the end of the interview the jock said he appreciated the 
>Pope's listening to WABC and Sklar said, "WABC?  I'm sorry, I thought I 
>was calling WINS.  IN New York, EVERYONE listens to WINS." and hung up....
>
>He played the aircheck tape at a Madison Broadcast group meeting before he 
>passed away a year or so later ... hi-larious,