[BC] What radio sells...

[Jay Braswell]

Thank you, thank you, thank you. Really, now...no applause necessary. 

That's a sermon I've preached for many years.


>   From: Burt I. Weiner

Bingo!

Radio advertisers want people to hear the spots.  No ears, no 
results, no interest.  Poor choice of content will not produce 
ears.  It's that simple.


>From: "Jay Braswell" <braswell at broadcast.net>

>Ears!


>   From: Burt I. Weiner

>   So gang, tell me - what is it that radio sells?  Can you answer in
>   two words or less?