[BC] What radio sells...

[Burt I. Weiner]

Bingo!

Radio advertisers want people to hear the spots.  No ears, no 
results, no interest.  Poor choice of content will not produce 
ears.  It's that simple.

Burt

At 09:17 AM 4/1/2008, you wrote:
>From: "Jay Braswell" <braswell at broadcast.net>
>Subject: Re: [BC] What does radio sell...
>To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
>Message-ID: <016f01c89404$2041eab0$0301a8c0 at GSM2>
>Content-Type: text/plain;       charset="iso-8859-1"
>
>Ears!
>
>   ----- Original Message -----
>   From: Burt I. Weiner
>   To: broadcast at radiolists.net
>   Sent: Tuesday, April 01, 2008 10:09 AM
>   Subject: [BC] What does radio sell...
>
>
>   So gang, tell me - what is it that radio sells?  Can you answer in
>   two words or less?
>
>   Burt

Burt I. Weiner Associates
Broadcast Technical Services
Glendale, California U.S.A.
biwa at att.net
K6OQK