[BC] Radio Perfect

[Paul B. Walker, Jr.]

Hell, I could run it even cheaper, If I had to.

The person who does the Office Work (Word Processing, Billing, Traffic) also
pulls the 3 to 7pm airshift with some production between 2 and 3pm.

Commission only sales person.

You have the Boss-type person who manages the office person and the
Commission only sales person do the 6am to 10am airshift and this person
also has some electronics knowledge and troubleshooting ability o solve
minor problems.

As for the 10am to 3pm, have a high school kid voicetrack an entire weeks
shift for $100 to $150 and throw in a few CD's.  Have a part time person do
production and 7pm to 12midnight.

Hire an engineer, on a contract basis only.

Paul Walker
www.realradiousa.com

On Tue, Apr 1, 2008 at 11:53 AM, Tom <radiofreetom at gmail.com> wrote:

> For a real low-budget operation, then...
>
> Commission-only sales staff, any size - they earn their own paycheck
>
> One Office Manager/Receptionist/Miscellaneous type to be there during
> office hours and handle office-type stuff... using one each computer
> running, among other things, Mozilla Thunderbird, Mozilla Firefox,
> and OpenOffice.org Suite to handle correspondence. See Below.
>
> One Boss-type who can a) motivate sales people b) do creative stuff
> c) has a decent Radio Voice and d) can pull an air-shift; preferably
> either AM or PM drive (AM Drive is better, but either can be made to work)
>
> One Engineer type, who can a) stay on top of Preventive Maintenance
> cycles, b) can possibly pull an air-shift; perhaps Sunday evenings
> (to tie in with the aforesaid PM Schedule, perhaps), and c) knows
> enough about Computers and Software to keep things running.  See Below.
>
> Accounting:  One each copy of QuickBooks(tm); the Bank the station
> has their account(s) at can/will usually provide assistance with
> setting it up, and many can/will perform a cross-check audit at some
> regular interval - monthly, quarterly, annually.  Note that Ophelia
> Officemanager does the day-to-day book-keeping, making sure that QB
> and NL are correctly talking to each other.  Note that Payroll
> Distribution is probably being done by The Bank... as is most of the
> other Bill Pay functions... especially the recurring bills, like
> Payroll Taxes, Insurance Premiums, Power, Phone, Internet,
> Water/Sewer, Natural Gas, etc., that aren't handled by Vouchers.
>
> Programming:  Depending on base format, this could be anywhere from
> one to five additional people - some of whom may also be part of the
> Sales Force.
> Operations:  One each Programmable Remote Control depending on the
> station.  One each dedicated Computer System running StationPlaylist
> Pro Suite, with Music On Hard Drive.
>
> Traffic Department: one each computer running Natural Log,
> OpenOffice.org Suite, and perhaps a few other applications.  Perhaps
> another copy of Mozilla Thunderbird and Mozilla Firefox to handle
> network correspondence, although if all the Computers are on a LAN,
> the data would be available (shared drives) to the Office Computer.
>
> The only dedicated Air Staff are the Manager (Owner!) doing 5:00 am -
> 9:00 am, and one other, probably the 9:00 am - 1:00 pm slot  Joe
> Salesguy makes his Rounds in the morning; gets to the Station about
> noon or a bit after (probably stops at the local diner for lunch;
> this may be a Sales Call, as well), records any commercials or writes
> the copy for Bob Bossguy to record later, enters / updates his
> Account Orders, then may also pull an air-shift.  Ditto Jane
> Salesgal, (Jane probably does 6:00pm - 10:00 pm; making her sales
> calls a bit later than Joe) and so forth.
>
> One or two other folks needed, then we'll have out Perfect Station:
> Bill Newsguy and Sam Reportergal.  They concentrate on LOCAL stories
> -  the mayor gave a speech at the Rotary Club last night, and came
> away looking like a salad bar.  The school board met and can't figure
> out how to pay for the new school bus.  Anything else - the Governor
> is mad at the Legislature because they won't go along with his plan
> to give away the State Capitol Building... they're holding out for at
> least 5 bucks; the President sneezed yesterday, and the stock marked
> soared to new heights as a result - comes from AP and/or a network
> news service.  One of these two Stalwart Folks might do a News Anchor
> shift, or perhaps George Newsdirector does Morning Drive... then
> records Community Calendar updates, etc.
>
> Now - What did I leave out?  And note that I did NOT specify what
> size market Radio Perfect serves... because it can be done this way
> in ALMOST ANY size market - certainly any market below #25, and
> probably any market below #10.  Although the bigger the market, the
> more folks you'd want in both News and Programming, of course.
>
> Note also that there's not ONE BEANCOUNTER IN THE BUNCH! Any services
> needed in that area are either a) handled by software, or b) provided
> by the Bank as a service to their very good Customer, Radio Perfect -
> the costs of which, in fact, can be charged against... their AD
> BUDGET! (What, you don't think a Bank would be willing to do tradeouts?)
>
> --
> Tom Spencer
> PG-18-25453 (nee' P1-18-48841)
> http://radioxtz.com/
>
>