[BC] What does radio sell...

[Jay Braswell]

Ears!

  ----- Original Message ----- 
  From: Burt I. Weiner 
  To: broadcast at radiolists.net 
  Sent: Tuesday, April 01, 2008 10:09 AM
  Subject: [BC] What does radio sell...


  So gang, tell me - what is it that radio sells?  Can you answer in 
  two words or less?

  Burt

  At 03:00 AM 4/1/2008, broadcast-request at radiolists.net wrote
  >Right. Kick-out the dingbats who keep giving those orders to fire eveyone
  >else! Let *those* clueless fools "hit the bricks" and see how it feels!
  >
  >Let *Broadcasters* run the radio stations. Let the Accountants keep the
  >books. Let the Sales team earn the money. Let the Creatives put out a
  >format that
  >listeners will like, and Sales can sell, that the Accountants can add-up! It's
  >a TEAM, and should be treated that way.
  >
  >Booting all the Creatives out the door is surely going to lead to ruin. It's
  >already happening, but those dummies at the upper levels just don't "get it".
  >They only care about the very next balance sheet, not the one after. THEY are
  >the "Beancounters" of which I speak.
  >
  >Willie...

  Burt I. Weiner Associates
  Broadcast Technical Services
  Glendale, California  U.S.A.
  biwa at att.net
  K6OQK 

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