[BC] What does radio sell...

[Burt I. Weiner]

So gang, tell me - what is it that radio sells?  Can you answer in 
two words or less?

Burt

At 03:00 AM 4/1/2008, broadcast-request at radiolists.net wrote
>Right. Kick-out the dingbats who keep giving those orders to fire eveyone
>else! Let *those* clueless fools "hit the bricks" and see how it feels!
>
>Let *Broadcasters* run the radio stations. Let the Accountants keep the
>books. Let the Sales team earn the money. Let the Creatives put out a
>format that
>listeners will like, and Sales can sell, that the Accountants can add-up! It's
>a TEAM, and should be treated that way.
>
>Booting all the Creatives out the door is surely going to lead to ruin. It's
>already happening, but those dummies at the upper levels just don't "get it".
>They only care about the very next balance sheet, not the one after. THEY are
>the "Beancounters" of which I speak.
>
>Willie...

Burt I. Weiner Associates
Broadcast Technical Services
Glendale, California  U.S.A.
biwa at att.net
K6OQK