[BC] Radio stations that buy new equipment...

[Thomas G. Osenkowsky]

Some years ago I performed a due diligence inspection
on an AM station for a new client. The equipment was
old, maintained as well as funds allowed. The PD had
an old 386 computer with the DOS program log software
which he saved on floppy and walked over to the
automation system. If either drive failed, no program log.

The telephones were old, desktops all 386's, Audicord
cart machines, etc. Yes, it was all old by today's standards.
BUT...the station was on the air and producing revenue.
There are two sides to eevry story. Would I maintain a
station I owned in that manner. No, I would not.

Every purchase is an investment. For every investment
one expects an ROI (Return On Investment). If Paul
went out right now and bought a digital console, expensive
microphone, etc. how much would the station's revenue
increase? How long would it take to recoup the funds
spent on those investments?

I'm just presenting another view of the story, not taking
sides. This as both an experienced engineer who has
served clients from the #1 market to 250 watt standalone
daytimers as well as a former small market standalone AM
GM.

Tom Osenkowsky, CPBE