[BC] Making money by reacting to the market

[Steve Ordinetz]

Willie wrote...

>
> You're absolutely right... the fact that they were already a "household
> name"
> in many households (not mine, until I read this article, actually! LOL!)
> certainly enabled them to have this HUGE success so quickly.

I'd never heard of them either so don't feel bad.


> The lesser-knowns will need more time to build momentum, but it will come
> for
> them in proportion to the appeal of their music. The better they are, the
> better rewards they will reap, but it will take longer for the
> "word-of-mouth" to
> build them up. If some well-known gave them a promotional push, they'd see
> results much more quickly... for example, if Radiohead noticed some really
> exceptional "Indie" and blogged about them... Boom! "Instant" fame & some
> level of
> fortune.
>

You still need marketing to be heard above the clutter.  Word-of-mouth
only goes so far...there are so many blogs/message boards that it's easy
to get lost in the shuffle.  For every indie "success story" there are
probably hundreds who remain unknown.