[BC] Making money by reacting to the market

[WFIFeng at aol.com]

In a message dated 10/22/2007 11:48:06 PM Eastern Daylight Time, 
rorban at earthlink.net writes:

> I will watch this with interest. However, Radiohead was promoted by a 
>  major label for years before their recent move toward self 
>  distribution and user-determined pricing with their latest album. I 
>  have to wonder if any unsigned indie band could pull this off, 
>  particularly because Radiohead got a huge amount of free publicity 
>  over their move precisely because they were already well known, 
>  thanks in part to the major label promotion machine. 

You're absolutely right... the fact that they were already a "household name" 
in many households (not mine, until I read this article, actually! LOL!) 
certainly enabled them to have this HUGE success so quickly.

They're pioneers, now. They have blazed a new trail, and you can be sure that 
MANY more will follow, and in short order! Household names will, of course, 
find similar success, simply because they are already so well known.

The lesser-knowns will need more time to build momentum, but it will come for 
them in proportion to the appeal of their music. The better they are, the 
better rewards they will reap, but it will take longer for the "word-of-mouth" to 
build them up. If some well-known gave them a promotional push, they'd see 
results much more quickly... for example, if Radiohead noticed some really 
exceptional "Indie" and blogged about them... Boom! "Instant" fame & some level of 
fortune.

The Internet = "power to the people" in many ways. It's exciting to watch, 
for sure, and fun to use! ;)

Willie...



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