[BC] DRM broadcasting to begin in USA

[Rich Wood]

------ At 11:00 PM 10/20/2007, Glen Kippel wrote: -------

>That's a provocative question, given that nobody really listens to their AM
>and FM outlets -- who's going to listen to it on DRM or IBOC?

If you do a little more research you'll find radio and TV are still, 
by a wide margin, the population's choice for entertainment. I think 
we're getting suckered in by the doomsayers and those who believe 
digital is our salvation. At this point, consumers have absolutely no 
interest in digital radio. They have great interest in digital TV 
because of HDTV. It's sexy.

Personally, I'm getting very tired of references to the "next 
generation." It's as though the current generations have no value and 
Generation Q, or whatever they call it, is the salvation of media. I 
believe it was Bridge Ratings that discovered the use of MP3 players 
was declining because of the extra work required to use them. With 
radio you turn it on and it does all the work for you, assuming the 
content is compelling.

I tend to agree with part of what the biggest doomsayer of all, Jerry 
del Colliano, has to say, that consolidation and the lack of good 
record company product is likely to kill us off. We may have to do 
what Easy Listening stations did and record our own material.

Radio is far from dead. If it dies we will have killed it with lousy 
content. IBUZ and DRM are irrelevant without the content.

We still have decades left before Wall Street and record company fees 
suck us dry.

Rich



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