[BC] Nighttime IBOC hash gets local press

[Rich Wood]

------ At 09:05 AM 10/3/2007, Mark Humphrey wrote: -------

>I just find it strange that the big players suddenly don't care about
>losing significant numbers of listeners, when less than nine years
>ago, the NAB made such a big fuss about LPFM stations and the
>"massive" havoc and interference they would cause.

It's early. If the big players are members of the HD Dominion they'll 
have to put up a strong front. That's until lower numbers come in and 
can be linked to IBUZ interference. We'll see a dramatic change of 
heart. No technology is worth losing ratings. As I mentioned, this is 
an especially bad time. With the Arbitron PPM being introduced we'll 
have two possible reasons for audience loss and won't know which caused it.

PPM has already caused problems in Philadelphia and Houston with 
revenue significantly down. I blame ad agencies for trying to 
capitalize on changes in methodology. No one knows what changes will 
be needed in the analysis of diary vs PPM results just yet. Adding 
another variable makes the issue much more difficult.

I'm told WOR is getting clobbered on Long Island. The Long Island 
book comes from the same diaries that make up the metro survey. The 
loss of Long Island diaries could drop them below a 2 share once 
again. Unfortunately, they have no control over the interfering 
station(s). At least WABC can eliminate one adjacent offender, since 
they own them (WJR).

Rich