[BC] IBOC AM Quality

[padrino]

Broadcasters' Mailing List <broadcast at radiolists.net> writes:
>Jim Kuzman wrote:
>> All of that being said, however, if you feed quality audio in, and
>> process carefully - by which I mean keeping the sound open, not dense,
>> and being careful about how you handle the high bands - AM IBOC can
>> sound quite nice.
>
>
>Listeners have become accustomed to AM's warm, mellow sound, especially
>for talk radio.  They attach this type of sound to the personalities they
>hear, and any drastic change in the sound will seem shockingly different,
>and not necessarily for the better!

Odd...That is not the reaction I have received from radio listeners about
AM. Their common complaint is that the audio is dull, in comparison to FM,
CDs, or even records, when those were popular. Not to mention that most
people do not like static interference that affects AM.

Even though there is no free lunch, in any tech, HD on AM is perceived by
*most* who hear it as an improvement over conventional AM audio.

I support Jim's original comments, as those parallel what I have heard
from casual consumers who have heard HD on AM.

-Frank Foti